Oh Boye

The Olsen twins have launched yet a new fashion label. Generally speaking, I pretty much support the sisters' design endeavors: They tend to do fairly low-cost items (with the exception of their high-end collection, The Row, which I am pretty sure consists mostly of reeeeeeeeeally soft $200 t-shirts? Oh, fashion), they obviously work their butts off, and also: like it or not, those girls have style. Homeless granny style? Sometimes. Hobo toddler style? Occasionally. But you have to give them credit: Homeless hobo granny actually sort of ended up being a trend -- plus, the girls clearly have fun with their outfits. And their clothes are usually pretty cute.

The new line, however, is called...(wait for it) Olsen Boye. The pieces themselves aren't bad -- they appear to feature stripes and plaids prominently -- which I certainly cannot argue with, given that my entire wardrobe currently consists mostly of stripes and plaids. (According to this very un-Olseny ad, there also appears to be a highly covetable pair of brown flat oxford loafers.) And the line is being sold at JC Penney, which I also think is a smart and budget-conscious move. But I need to know the reasoning behind that extra "E." I am sure there is some "clever" and "inside" and "over-intellectualized" explanation, but from where I'm sitting it just looks like poor spelling. Luckily, even bad spellers can put together cute outfits! Explain your logic girls, and I might re-think my position.